Followed by a paragraph that demonstrates your understanding, demonstrates your expertise, highlights their problems and emotions that are associated with those problems.

This paragraph should also explain your company's beliefs in terms of why your prospect shouldn't have to experience these problems and frustrations.

It should also make it clear that you understand their needs, desires, and emotions.

Then it should highlight your authority and expertise and tell them how you'll help them.

Finally, it should tell them what to do.

Like this.

At RainmakerAI, we know that you want your business to be well known, respected, and successful. (This demonstrates understanding of what they want.)

In order to do that, you need a simple way to get new leads and an easy way to automatically follow up with them, build your credibility, and cause them to want to do business with you.

And when they're ready, you need to send them to web pages and funnels that actually sell. (These two sentences demonstrate that we know what they need.)

The problem is that marketing platforms are confusing and hard to use. Plus it's hard to know what to actually say in your emails and on your web pages.

And that can make you feel overwhelmed and frustrated. (This demonstrates that we know the problems and we know how these problems make them feel.)

We believe that if your business helps people, then you should have the success and recognition you deserve. (This explains why we believe they shouldn't have these problems.)

Internet Marketing can be overwhelming and complicated, which is why we've spent the last 23 years discovering what works best ...and using that insight bring you a simple system with pre-built, template based funnels and follow up campaigns that actually sell (and are easy to use.)

(This part demonstrated that we know what they're going through, and it highlighted our expertise.)

Here's what to do next.

First, schedule a demo. This let's you see how the platform works and make sure that it really is what you're looking for.

On this demo, we'll give you a guided tour and even show you which campaigns and funnels you should use for your specific business.

There's no hard selling and we promise we won't call you on the phone and bother you. Think of it more like a free consultation combined with some fun "show and tell" as opposed to a canned sales pitch.

Next, choose a plan. You have a lot of features available to you. How do you know if you need them all? You might not. That's why it makes sense to join a demo session so you can see what you'll use ...and avoid paying for features you don't need.

Finally, watch your business grow! RainMakerAI makes it simple to get leads and turn them into customers. And regardless of which plan you choose, we're here to support you every step of the way.

(This last section beginning with "Here's what to do next" told them what to do next, and clarified the benefits of doing each step.)